work we're proud of
projects that helped brands boom
February, 2026
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South Africa is a diverse country with 11 official languages, yet for its population, most display banners default to English and feel distant from how people actually speak. This is how we broke through the convention.
February, 2026
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After refreshing NESCAFÉ RICOFFY’s positioning, putting brand love back in hearts and homes, the next challenge was to keep that momentum going and prove the brand is there for every chapter of progress, not just school milestones.
February, 2026
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For the St Francis Bay based business, loved for flavourful deli products made from fresh, quality ingredients, we developed a visual identity that celebrates good food and the everyday moments it enhances.
February, 2026
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For millions of African girls, periods still mean missed classes, shame and silence. We developed a campaign which positioned the Foundation as a trusted advocate for girls’ education and dignity.
February, 2026
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During Women’s Month, we launched a social campaign inviting women to reclaim their dignity by sharing the names, phrases and compliments that made them feel proud to show up as themselves.
February, 2026
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This century-old South African institution is recognised globally for academic excellence, research and innovation and for the rebrand we chose to honour its heritage while signalling transformation, inclusivity and a future-focused mindset.
February, 2026
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The South African National Space Agency plays a key role in South Africans’ lives, but a low profile and dated identity meant its value wasn’t recognised. We created a brand that felt both proudly South African and suitably cosmic.
February, 2026
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In a category crowded with hearty, meaty brands shouting about protein and flavour, Vegapro’s dated look wasn’t convincing a sceptical market. Our rebrand enabled them to proudly own being vegan for the conscientious dog owner.
February, 2026
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We partnered with National Glass to create The Last Child, a memorial installation honouring young lives lost to gun and gang violence, whilst sparking conversation and steering youth towards opportunity and a hopeful future.
February, 2026
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From breakfast stop-offs and quick catch-ups to weekend family outings, Wimpy has been part of South Africa’s story for almost 60 years. But as newer players and digital platforms captured younger, choice-rich consumers, the brand needed more than nostalgia to thrive.
February, 2026
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After being part of South African lives for 50 years, NESCAFÉ RICOFFY needed to move beyond nostalgia and into daily conversations, inviting South Africans to shape how the brand looks, sounds and lives for the next 50 years.
February, 2026
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Peek into most South African cupboards and you’ll find a familiar tin of NESCAFÉ RICOFFY, the old favourite that’s been part of family moments for generations. But in a cash-strapped economy with increasingly price-sensitive shoppers, even beloved brands can lose ground.