work we're proud of
Projects that helped brands boom
Wimpy The Most Welcoming Digital Banners
South Africa is a diverse country with 11 official languages, yet for its population, most display banners default to English and feel distant from how people actually speak. This is how we broke through the convention.
Ricoffy Graduation Campaign
After refreshing NESCAFÉ RICOFFY’s positioning, putting brand love back in hearts and homes, the next challenge was to keep that momentum going and prove the brand is there for every chapter of progress, not just school milestones.
Del!sh Gourmet Deli Foods Rebrand
For the St Francis Bay based business, loved for flavourful deli products made from fresh, quality ingredients, we developed a visual identity that celebrates good food and the everyday moments it enhances.
A Million Girls Foundation Radio Stories
For millions of African girls, periods still mean missed classes, shame and silence. We developed a campaign which positioned the Foundation as a trusted advocate for girls’ education and dignity.
Stellenbosch University Brand Transformation
This century-old South African institution is recognised globally for academic excellence, research and innovation and for the rebrand we chose to honour its heritage while signalling transformation, inclusivity and a future-focused mindset.
SANSA Relaunching the Future
The South African National Space Agency plays a key role in South Africans’ lives, but a low profile and dated identity meant its value wasn’t recognised. We created a brand that felt both proudly South African and suitably cosmic.
Vegapro Pet Food Rebrand
The Last Child Community Installation
We partnered with National Glass to create The Last Child, a memorial installation honouring young lives lost to gun and gang violence, whilst sparking conversation and steering youth towards opportunity and a hopeful future.
Wimpy Integrated TVC Campaign
Wimpy has been part of South African family outings, road trips and everyday catch-ups for decades. We reconnected the brand with people, showing that there is always a place for you at Wimpy.
Ricoffy Celebrating 50 Years of South Africaness
After being part of South African lives for 50 years, NESCAFÉ RICOFFY needed to move beyond nostalgia and into daily conversations, inviting South Africans to shape how the brand looks, sounds and lives for the next 50 years.
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Ricoffy Proud Words
During Women’s Month, we launched a social campaign inviting women to reclaim their dignity by sharing the names, phrases and compliments that made them feel proud to show up as themselves.