I learned about the importance of genuinely immersing myself in the world of consumers when I worked at my dad’s general dealer store near the train station in King Williams Town (now Qonce) in the 1980’s. I’d watch it all from behind the counter – what people looked for, how people shopped, how they spoke about products – and learn.

The South African advertising industry doesn’t have a lack of creative talent – it has too many talented creatives who have exited the industry because they’re suffering from “Creative Burnout”.

If you were lucky enough to study beyond high school, why did you choose the higher education institution that you studied at? Was it close to home? Was it affordable? Did the graduates have an excellent reputation in the industry you hoped to enter? Was it in one of the top spots on the QA World University Rankings?