February, 2026
After being part of South African lives for 50 years, NESCAFÉ RICOFFY needed to move beyond nostalgia and into daily conversations, inviting South Africans to shape how the brand looks, sounds and lives for the next 50 years.
February, 2026
Peek into most South African cupboards and you’ll find a familiar tin of NESCAFÉ RICOFFY, the old favourite that’s been part of family moments for generations. But in a cash-strapped economy with increasingly price-sensitive shoppers, even beloved brands can lose ground.
February, 2026
During Women’s Month, we launched a social campaign inviting women to reclaim their dignity by sharing the names, phrases and compliments that made them feel proud to show up as themselves.
February, 2026
South Africa is a diverse country with 11 official languages, yet for its population, most display banners default to English and feel distant from how people actually speak. This is how we broke through the convention.