February, 2026
For millions of African girls, periods still mean missed classes, shame and silence. We developed a campaign which positioned the Foundation as a trusted advocate for girls’ education and dignity.
February, 2026
After being part of South African lives for 50 years, NESCAFÉ RICOFFY needed to move beyond nostalgia and into daily conversations, inviting South Africans to shape how the brand looks, sounds and lives for the next 50 years.
February, 2026
After refreshing NESCAFÉ RICOFFY’s positioning, putting brand love back in hearts and homes, the next challenge was to keep that momentum going and prove the brand is there for every chapter of progress, not just school milestones.
February, 2026
Peek into most South African cupboards and you’ll find a familiar tin of NESCAFÉ RICOFFY, the old favourite that’s been part of family moments for generations. But in a cash-strapped economy with increasingly price-sensitive shoppers, even beloved brands can lose ground.
February, 2026
We partnered with National Glass to create The Last Child, a memorial installation honouring young lives lost to gun and gang violence, whilst sparking conversation and steering youth towards opportunity and a hopeful future.
February, 2026
From breakfast stop-offs and quick catch-ups to weekend family outings, Wimpy has been part of South Africa’s story for almost 60 years. But as newer players and digital platforms captured younger, choice-rich consumers, the brand needed more than nostalgia to thrive.