National Glass, a glass distributor in Gqeberha, wanted to confront a crisis many of its employees live with daily: children in their communities being lost to gang violence.

industry

retail

services

purpose

activation

public relations

In the Northern Areas, unemployment and lack of opportunity leave children vulnerable to recruitment or caught in crossfire, cutting childhoods short and leaving families in constant grief. The company knew this was not just a community issue; it directly affected staff well-being and the business itself.

We partnered with National Glass to create The Last Child, a memorial installation honouring young lives lost to gun and gang violence. Grieving parents donated their children’s clothing, which local artist Duncan Stewart assembled into the figure of a child and then encased in bulletproof glass. Using the same material central to National Glass’s work, it turned it into a symbol of protection, remembrance and a shared wish that no more children should be lost.

Unveiled on Youth Day, The Last Child drew national media attention, sparked conversation and inspired internships for local youth, steering them away from gangsterism towards opportunity and a more hopeful future.