Del!sh Gourmet Deli Foods Rebrand
Delish Deli Foods is a small St Francis Bay business, loved for flavourful deli products made from fresh, quality ingredients. But on shelves, a monochrome identity, dated typeface and minimal cues meant the packs blended into cluttered aisles. Products were hard to distinguish from one another and from competitors in a category where colour, appetite appeal and branding drive impulse purchase.
industry
retail
services
brand development
brand design
packaging
We repositioned them with “Live the Delish Life”, an idea that celebrates good food and the everyday moments it enhances. The redesigned logo turned the ‘i’ into an exclamation mark that embodies delight, surprise and flavour. This device became the hero of the new identity, expressed through vibrant colours, bold typography, illustrative patterns and a colour-coded system that makes ranges easy to navigate and extend.
